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Social media giant Facebook has now added hashtag support to it’s website.

It appears the trend (no pun intended) is catching on, with Twitter, Instagram (which is owned by Facebook), Vine and more already having hashtag functions.

Starting today, hashtags will be clickable on Facebook. Similar to other services like Instagram, Twitter, Tumblr, or Pinterest, hashtags on Facebook allow you to add context to a post or indicate that it is part of a larger discussion. When you click on a hashtag in Facebook, you’ll see a feed of what other people and Pages are saying about that event or topic.

the company wrote in a blog post.

To create a hashtag, just use the # symbol and start typing your word; Facebook will do the rest.

Blog by Matt young

We often get asked “What should I post on Facebook?” and “When is the best time to send a message?” These are a little like the eternal ‘How long is a piece of string question’, there simply isn’t a definitive answer… sorry.

We can generalise and say that everyone wants to look at photos/videos, get great offers or to view funny memes but the businesses that will do well on Facebook are the ones who know their audience the best.

Facebook

Don’t buy in to all the hype that everyone on Facebook acts the same, they just don’t. You need to ask yourself, what do my customers want to see/read? Then, and here’s the biggy… give it to them!

Remember, Facebook is a place that people go to catch up with their friends and family, play games and share info about their own lives. They don’t really want to be sold to; always bear that in mind when posting content up there from your business.

Finally, if you own a business which sells to consumers, you should consider posting something that makes your business come across as human and relatable. However, if you mainly deal with other businesses (B2B), then maybe industry news should be your main focus. That isn’t to say that you shouldn’t be human either but if all you did was talk about what is going on in your own world rather than talk about your business, people may get the wrong impression of you.

  1. Know your audience
  2. Don’t sell
  3. Make it human

Happy Posting…

 

Welcome to the Friday tech update from Cosmic!
Every Friday I (Jamie) will be rounding up the week’s tech news and sharing the stories here for you. We are on week 21 out of 52.

Welcome to the fifth weekly tech update from Cosmic!
Every Friday I (Jamie) will be rounding up the week’s tech news and sharing the stories here for you. We are on week 20 out of 52.

Our web team (Gary, Ben and Pete) here at Cosmic have been extremely busy putting the finishing touches to several websites. They’re a modest bunch and don’t really want to boast about the excellent work they’ve done so I thought I’d do it for them.

Firstly, the guys at Pluss asked us to build Your Equipment Services which is a site showing the range of equipment available which empowers people to achieve maximum independence, health and safety through the provision of high quality, personalised equipment services.

Taunton Farmers MarketNext up is Taunton Farmers Market which pretty much does what it says on the tin. It’s a website for the Taunton Farmers Market which is open for business every Thursday between 9am – 3pm, slap bang in the middle of Taunton.

Construction of the South Devon Link Road is well underway now. If you’d like to keep an eye on progress, why not follow their newly constructed website which details dates, photos and offers maps of the exact location of the new road.

Exbourne pupilsWe finished this website for Exbourne Primary school in March but again, the guys are a little shy about publicising the fact. The school is celebrating its 175th year during 2013 so keep an eye on the website for updates of the celebrations.

“A fascinating process” was how the team described putting together the Nautical Archaeology Society (try saying that fast, five times in a row) website. They’re a charity who provide help for anyone who is interested in coastal or underwater archaeology.

dcbcAnd finally for now, we were instructed to build a website for the Devon & Cornwall Business Council, or DCBC as it is more commonly known. They represent businesses throughout both counties, to the wider area.

Welcome to the fourth weekly tech update from Cosmic!
Every Friday I (Jamie) will be rounding up the week’s tech news and sharing the stories here for you. We are on week 19 out of 52.

Blog by Jamie Dabrowiecki

This is a topic that has been discussed around the office lately. Recently, we learned that Google have introduced a new tool that gives you the option to have your Google data removed after you pass away (full story), which means the deletion of your e-mails, Google’s social media site Google+ and more.

Death is a sensitive topic, and I expect there to be a wide range of thoughts on this. What do you think should happen to your online data after you die? There are many pros and cons for each argument, but which side do you take?

tumblr_m1w4flQshY1qkidhmo1_500I am on the fence with this one. Having the option would certainly be beneficial, but whether or not I would use it is another thing. Having my content online after I die is not an issue for me, but more of an issue for friends and relatives. In my eyes, being able to see someone’s Facebook account for example after they pass could be quite nice. In a way, it would be possible to ‘interact’ with this person as you are still able to see their live content, photos, videos and updates. Having everything removed of a loved one may seem like you are losing even more after their passing.

I asked Cosmic’s Matt Young what he thought on this issue:

After I Matt profiledie, I quite like the idea of my social media data being put together in some kind of legacy. This way, two hundred years down the line, future generations of my family can see what kind of life I lived and my outlook on things. Whether or not they will care is a different matter but the option is there.

Slightly different yet interesting points from Matt – there are many different reasons for why someone may want to keep their data online after they pass.

But what about the negatives of keeping data online? Some loved ones may not like the idea of your data being left untouched after your death; the constant reminder that you are no longer around may be too much for some people, and seeing your name and things you have written before passing may be upsetting for some.

But what do you think? If given the option to remove all of your online data after you pass – so social media accounts, e-mails, and blog posts – would you use it? What reasons are there for your decision?

Welcome to the second weekly tech update from Cosmic!
Every Friday I (Jamie) will be rounding up the week’s tech news and sharing the stories here for you. We are on week 17 out of 52.

Is there anything that particularly caught your eye? Let us know.

Blog by Matt Young

You see it all the time… “Like this photo and we’ll enter you in to a competition to win… this thing and that”. It is the easiest thing to ask someone to like your page or a photo to enter a competition but did you know this is strictly against Facebook’s terms & conditions?

A screengrab from an anonymous page on Facebook

A screengrab of how NOT to do it!

The full (and fairly boring) breakdown of Facebook’s terms & conditions state that all promotions must be managed through a third-party app. What does that mean? It basically means you should use an app, which is one of the four boxes under your cover photo, so people can enter a competition properly and not by simply clicking ‘like’. Here are the details about building apps.

Here are some key lines from Facebook’s guidelines…

  • You must NOT use Facebook features or functionality (likes, comments, videos, photos, cover photos, etc.) as a promotion’s registration or entry mechanism. In other words, the act of liking a Page or checking in to a place cannot automatically register or enter a promotion participant. Similarly, requiring someone to share a post or photo in order to enter a promotion is not allowed.

Also… Facebook features and functionality, such as the Like button, CAN’T be used as a voting mechanism in a promotion.

Here’s the killer line… “We reserve the right to reject or remove Pages for any reason.” This means if you break their terms and conditions they can close your page down immediately.

We totally understand that it is very easy to do it this way and most pages that run competitions tend to. I saw one recently that not only asked you to “Comment & Share” on the photo to be in with a chance of winning, but the prize was a share of a (yet to be drawn) lottery ticket! This actually breaks some laws, let alone Facebook’s terms and conditions.

There are a whole host of other guidelines and LAWS which prevent you from running ‘lottery-like’ competitions which are still relevant online. It is a personal pet-hate of mine so I implore you, please don’t be lazy and fall in to this trap.

Literally, as I write this, I have checked Facebook and a national organisation (who should know better, or at least their person in charge of their social media should) are running a competition to win an iPad. All you have to do is ‘Like their page and share their photo…’ It is the easiest thing in the world to enter that competition and I wouldn’t blame you for doing it. But just beware, Mark Zuckerberg and his staff WILL crack down on this soon so if you’re thinking of running a competition, please do it properly.

Welcome to the first weekly tech update from Cosmic!
Every Friday I (Jamie) will be rounding up the week’s tech news and sharing the stories here for you. We are on week 16 out of 52.

Is there anything that particularly caught your eye? Let us know.

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